More for one’s money. The term was invented
in 1954 by U.S. defense secretary Charles E. Wilson, who was advocating bet-
ter use of defense appropriations, relying principally on nuclear deterrents;
“bang” refers to a nuclear explosion. Later it was extended to numerous civil-
ian contexts calling for better value. It echoes an older advertising slogan for a
soft drink, “More bounce to the ounce.”
The Fexco 2024 concludes by breaking records in visits and economic
activity.
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The International Fair and Exhibition of Cochabamba (Fexco) concluded
yesterday after 11 days of constant and intense activity. Preliminary
figures indi...
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